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      <image:title>Waiting to Live</image:title>
      <image:caption>Embedded video on The Drum website about an award-winning campaign that reduced organ transplant wait times for children. The video thumbnail shows an animated figure sitting on a chair in a waiting area.</image:caption>
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      <image:title>Waiting to Live</image:title>
      <image:caption>NHS Blood &amp; Transplant wins ADCE Grand Prix 2024 for "Waiting to Live" by VML UK, as announced on November 22, 2024.</image:caption>
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      <image:title>Waiting to Live</image:title>
      <image:caption>Screenshot from PRWeek featuring an article titled 'Purpose Awards EMEA 2024: Collaboration – Best Health Cause Campaign' with an image of a cartoon character sitting on a chair, by Emmie Harrison-West.</image:caption>
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      <image:title>Waiting to Live</image:title>
      <image:caption>Creative Salon webpage headline about Cannes 2024 Health &amp; Wellness Lions awards, with VML winning Silver, Ogilvy UK and adam&amp;eveDDB winning Bronze.</image:caption>
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      <image:title>Waiting to Live</image:title>
      <image:caption>Text about organ donation campaign with children receiving lifesaving transplants in time for Christmas.</image:caption>
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      <image:title>Waiting to Live</image:title>
      <image:caption>Little Black Book news headline announcing VML UK's 'Waiting to Live' wins 2024 ADCE Grand Prix.</image:caption>
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    <lastmod>2025-07-07</lastmod>
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      <image:title>Fuel Service</image:title>
      <image:caption>A wheelchair is seen from a low angle, with a dog sitting in the background. The image includes a handwritten poem about the challenges faced after a military injury and how a dog provides companionship. The text in the bottom corner mentions support for disabled people through an app supported by Shell.</image:caption>
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      <image:title>Fuel Service</image:title>
      <image:caption>A person in a wheelchair is transferring into a bright green car. Text on the image reads: "'Normal,' that's how I feel. In the hospital I never thought I'd have that again. But when my car got fitted with hand controls - pull to accelerate, push to brake, it was like I was given my independence back. Now people look through my car window and they're not thinking: 'Look, no legs!' they're thinking: 'Who’s the idiot in the bright green motor?!' I like that.' - Sergeant Rick Clement." The Fuel Service app, supported by Shell, helps people with disabilities access services without leaving their car.</image:caption>
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      <image:title>Fuel Service</image:title>
      <image:caption>A person in a wheelchair facing a doorway with an outside view. Text on the left side reads: "I woke myself with screaming, pulled out my drips, my oxygen, spat my medication. In my dream I was back on my feet... waking up was like losing my legs all over again. Was too much. I lost it – screamed and screamed. Until ‘Soldier, you’ve been injured, take help, focus on recovery, that’s an order.’ My staff sergeant flicked a switch in my head. Gave me a new mission. - Sergeant Rick Clement." An ad supports Shell's Fuel Service app.</image:caption>
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      <image:title>Fuel Service</image:title>
      <image:caption>A person in a wheelchair seen from behind, with a heavily tattooed back featuring various designs and text. The image includes handwritten text overlay describing a personal story related to injury and recovery. The message emphasizes resilience and strength in continuing a journey despite challenges. Lower text mentions support services, and the image is supported by Shell.</image:caption>
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      <image:title>Costa</image:title>
      <image:caption>Advertisement for Maple Hazelnut Latte with a large glass of iced latte topped with whipped cream and red sprinkles, surrounded by colorful fall leaves.</image:caption>
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      <image:title>Costa</image:title>
      <image:caption>Christmas-themed advertisement for Costa Coffee's Caramel Nutcracker Latte, featuring a festive snow globe with a cup decorated with skating people, surrounded by floating chocolate pieces and stars on a snowy surface.</image:caption>
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      <image:title>Costa</image:title>
      <image:caption>Advertisement for Costa coffee featuring a Gingerbread &amp; Cream Iced Latte and Gingerbread &amp; Cream Latte, topped with whipped cream and a gingerbread man cookie, inside a snow globe.</image:caption>
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      <image:title>Costa</image:title>
      <image:caption>A Costa Coffee advertisement featuring two stacked toasties. The top toastie is labeled 'Roast Chicken and 'Nduja Toastie' and the bottom one is labeled 'Halloumi and Chargrilled Veg Toastie.' Both are filled with ingredients including chicken, 'nduja, halloumi, vegetables, and sauces. An iced coffee is in the background. Costa Coffee logo is visible.</image:caption>
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      <image:title>Costa</image:title>
      <image:caption>A sandwich with turkey, cheese, spinach, and tomato on a seeded roll is placed on a cutting board with a folded napkin. Next to it, a glass of iced coffee or milk tea is visible. The background includes the text 'LEVEL up LUNCH'.</image:caption>
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      <image:title>Costa</image:title>
      <image:caption>Cup of Costa coffee labeled 'Festive Spice Flat White' next to three berry red velvet mini loaf cakes with holiday-themed decorations, on a blue background with bokeh lights. Text reads 'Something sweet?'.</image:caption>
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      <image:title>Costa</image:title>
      <image:caption>Advertisement featuring a medium latte in a branded glass, a chicken and chorizo panini, and a mozzarella and tomato panini on a marble board, with the text 'That's lunch sorted' on an orange background.</image:caption>
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      <image:title>CRM Toyota / Lexus</image:title>
      <image:caption>Lexus RZ electric vehicle launch promotional materials, including information on design, charging options, vehicle features, and dealership contact details. Contains images of the Lexus RZ and descriptive text.</image:caption>
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      <image:title>CRM Toyota / Lexus</image:title>
      <image:caption>Collage of Toyota promotional web pages showcasing the Toyota C-HR and Toyota bZ4X, featuring car images, features, and contact options.</image:caption>
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      <image:title>CRM Toyota / Lexus</image:title>
      <image:caption>Lexus monthly newsletter with various articles about car models, events, and promotions. Featured vehicles include the Lexus LF-ZC, UX 300e, and RX. Articles cover topics like car efficiency, partnerships, origami art, tennis updates, insurance benefits, and recipes. Includes social media and contact information.</image:caption>
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      <image:title>CRM Toyota / Lexus</image:title>
      <image:caption>Promotional material for the Lexus LBX launch, highlighting features and lifestyle pairings. Includes images of the car in various settings, descriptive text, and Lexus branding.</image:caption>
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    <lastmod>2025-05-14</lastmod>
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